About Us

PINK [ pingh ]

a colour varying from light crimson to pale reddish purple.

adjectivepink·er, pink·est.
of the color pink:pink marble.

Pink, a delicate colour that means sweet, nice, playful, cute, romantic, charming, feminine, and tenderness, and is associated with bubble gum, flowers, babies, little girls, cotton candy, and sweetness. The colour pink is the colour of universal love of oneself and of others.

DARK [ dahrk ]

adjective, dark·er, dark·est.
having very little or no light:a dark room.
radiating, admitting, or reflecting little light:a dark color.
approaching black in hue:a dark brown.

the absence of light; darkness:I can't see well in the dark.
night; nightfall:Please come home before dark.

verb (used with object)
to make dark; darken.

DARK PINK [ dahrk pingk ]

a brand that encompasses the full spectrum of femininity: from pastel romanticism through candy cute and shocking fuchsia, to plums, maroons and deep purples, representing the darker side of womanhood. Dark pinks have effects similar to red, such as heightened emotions, while pale pinks are more soothing. A woman can be all these things simultaneously and separately, fleetingly and constantly; Dark Pink is a label for #everywoman.


Dark Pink looks to answer the modern female’s question: how to look amazing and perfectly ready for any occasion or eventuality, with the minimum fuss and investment as possible. What contemporary woman needs to spend an unnecessary amount of time, effort, energy and money to ensure she looks on point? Dark Pink provides this solution to a modern girl’s wardrobe dilemma: our pieces can be thrown on with bare feet, military boots or heels; with bed hair or a blow dry; with full face or bare freckles. With Dark Pink you are ready to take on the world and have it at your feet.

We’re passionate about making clothes you look and feel good in which is why all our items are made to order, especially for you. So you can enjoy your new threads knowing you’ve helped protect the planet. Click here to find out more about our sustainability efforts.